Media/Entertainment Industries

The explosive growth of digital content is evolving in the media and entertainment industry. From streaming movies on a mobile device, real-time, mobile access to digital content has changed the way it’s being consumed.  

We have over 11 years of experience in the media industries tracking consumer behaviors, deliver timely content across multiple channels and explore new sources of revenue. Utilizing technical solutions that enhance customer loyalty, monetize content to generate more revenue and streamline the media planning process.   Experience working with global media and entertainment companies creating automated BI reports to help reduce lead time to production and deliver faster time to align with their marketing and media planning.   Partnering with advertisers, agencies and broadcasters to collaborate and execute more structured campaigns with your current CMS to reduce maintenance costs.  Improve user productivity and enhance your consumer experience.   Our digital marketing teams can develop content strategies and move seamlessly between your traditional and digital media to best fit the needs of your organization.

Pharmaceutical Industry

Getting the best value from your digital channels demands understanding what works and why. In a fast changing environment, many brands have websites and email programmes that are years behind best practice, failing to engage their stakeholders, generate leads, build brand equity and create real value. digital communications audit provides the fast track to understand how your digital investments are working and what’s needed to accelerate ROI. We can analyse customer purchase journey behavior, we look for doctors and health authorities really make their decisions.  Create online marketing strategies and tactics for pharmaceutical brands to build better relationships with customers, reduce field sales force costs and harness web media in your online marketing strategy. 

Retail/eCommerce Sites

Our team can provide more complex analyses that result in a stronger competitive advantage.   Today's consumers use many different channels to buy products via various devices.  They expect retailers to provide fast and seamless interactions offline and online using their mobile devices.  We can help you understand their purchasing behavior to gain a full view to better serve them across the entire purchase conversion.   Our consultants can help you understand and study their purchasing behaviors with greater visibility into their purchasing habits that drive revenue.

 

Our Story

I’m Traci Lee. Over the last decade, I’ve led platform strategy and analytics optimization for brands like BET, ABC News, Foot Locker, Madison Square Garden, Marvel, GoToFoods, and GasBuddy (PDI Technologies) - contributing to $25M+ in measurable revenue impact.

I started Creative Edge because I kept seeing the same problems everywhere: companies spending hundreds of thousands on tools they can’t measure, data scattered across systems and teams that can’t move fast enough.

Creative Edge Analytics brings that same expertise to mid-market companies who are:

  • Overspending on redundant tools

  • Struggling with fragmented data

  • Unable to prove ROI on their tech investments.

  • No way to personalize or experiment at scale.

  • Data Strategy and Implementation: Designing and integrating data ecosystems tailored to your business needs.

  • MarTech Optimization: Streamlining marketing technology platforms for seamless operations and superior customer experiences.

  • Customer-Centric Analytics: Delivering insights that empower smarter decision-making and personalized engagement strategies.

  • Platform Development: Building data-enabled, scalable platforms to support your brand's growth and innovation.

Learn More About Our Services

Who we’ve worked with